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Chinese sportswear maker Xtep has jumped on the non-fungible token (NFT) bandwagon with the release of a series of digital trainers, as consumer brands in and outside the country rush to capitalise on the popularity of the digital assets.At a press conference on Sunday night where Xtep announced a range of new sportswear, the company also released 321 NFTs, or digital collectibles as they are called in China, of virtual running shoes.Xtep said that the NFTs, named “160X-Metaverse”, sold out in…
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